HOTEL HIGH-RISE LIVING

In many ways, owning a home within a hotel is like being on an endless vacation. Exquisitely styled homes include instant access to the impressive array of amenities offered by five-star hotels, including same-day laundry, daily housekeeping, signature butler service, privileged access to spa services, 24-hour in-residence dining (and grocery shopping), and around-the-clock valet.

HOTEL-BRANDED RESIDENTIAL TOWERS

Standalone residential towers managed by hotels give buyers the white-glove services of a high-end hotel, but offer an exceptional level of privacy and security. Pablo Alfaro, a senior vice president for Douglas Elliman Real Estate, says: “You get the comfort of being part of an established hotel brand and all the amenities of a hotel but at a more exclusive level, which attracts people who are willing to spend serious money for their perfect home.”

CAR-BRANDED HOMES

Elite automakers are racing to fill the demand for car-centric condos. Lamborghini is building in Dubai; Pininfarina (the designers behind classic Ferraris) in Guatemala City. But Miami remains the epicenter of automobile-inspired residences. German Coto, CEO of G&G Business Developments, the firm behind Aston Martin Residences says, “The demand for Miami continues to be very strong, with great interest from broad reaching parts of the United States and the rest of the world.”

WELLNESS-BRANDED PROPERTIES

Younger consumers want sustainability and well-being in every sector, especially when it comes to buying a home. Millennials now make up the largest portion of homebuyers and, according to Knight Frank’s latest Global Buyers Survey, 42 percent are willing to pay more for sustainability and 50 percent of all home buyers prioritized wellness and well-being amenities.

FASHIONABLE HOUSES

Branded residences give luxury labels that don’t already focus on hospitality a chance to translate their sterling reputations into tony real estate. They already know that no matter the product, brand affinity can be an emotional driver for loyal clients and buyers attracted to prestige-by-association.