Branded residences give luxury labels that don’t already focus on hospitality a chance to translate their sterling reputations into tony real estate. They already know that no matter the product, brand affinity can be an emotional driver for loyal clients and buyers attracted to prestige-by-association.

Fendi Château Residences

Surfside, Florida

Fendi Château Residences in Miami are a livable extension of the Italian fashion house’s aesthetic. The Fendi style and vision imbue every element of the residential experience, from the building’s architecture to interior design choices like textiles, finishes, and furniture. “There are strong similarities between the worlds of design and fashion: Objects are created to last, to be treasured and handed down from generation to generation,” says Silvia Venturini Fendi, creative director of Fendi Casa. The 12-story, boutique, right-on-the-beach development features 58 flow-through residences, each with a dedicated elevator, Gaggenau appliances, marble bathrooms, and terraces overlooking the bay or ocean. A well-equipped fitness center has ocean views through enormous wraparound windows. Fragrant cypress trees lead to the front of the property and carry on among the ponds, pools, and cabanas. From $9.3 million;

Of Note

The Fendi Château Residences Punta del Este ( in Uruguay has broken ground and another Fendi Casa real estate venture in Spain, EPIC Marbella (from $1.2 million;, is a unique development of 56 residences on 12 acres on Marbella’s famed Golden Mile.

Casa Bella by B&B Italia


Inspired by the beauty of Italian living, the Casa Bella teamed with B&B Italia, internationally recognized for its innovative and timeless furniture designs, to concieve Casa Bella. Piero Lissoni (the creative director for B&B Italia) was the project’s interior designer. With 312 homes, ranging from one to four bedrooms, buyers can pick from a range of floor plans and work directly with B&B Italia’s designers to outfit their residence or choose a move-in ready package. Buyers looking for additional living space can choose from a selection of 24 marquee penthouses, ranging from 2,605 to 5,890 square feet. The four upper penthouses feature 12-foot ceilings and terraces with wraparound water and city views. Outdoors, the 78-foot lap pool is surrounded by private cabanas, shaded lounge areas, as well as an open-air lawn for yoga and meditation. For fitness-minded residents, there’s professional-level equipment in the gym, a dedicated spin room, and a top-tier spa. For those looking to relax, there’s the tower’s rooftop pool, terrace, and a futuristic observatory on the 55th floor. Dedicated entertainment spaces range from a wine vault and tasting lounge to a private theater. From $550,000 to $2 million;

Baccarat Residences

New York and Miami

The Baccarat Hotel & Residences New York was the first hospitality venture for the legendary French crystal maker. It was dubbed “a glittering jewel box in the sky.” Think crystal chandeliers, crystal vases, and even entire walls of crystal. Amenities include a chauffeured vintage Citroën DS and a Spa de la Mer—a temple dedicated to relaxation and beauty. The residences sold out quickly, thus Baccarat Residences Miami (developed in partnership with Related Group) is the successor. Developed in partnership with SH Hotels & Resorts, Baccarat Miami is a dazzling, 75-story glass tower with 324 flow-through tower residences, eight penthouses, and 28 riverfront flats with panoramic views of Biscayne Bay, the Miami River, and Miami city lights from each residence. Among owners’ perks: private shopping, preferred service, and discounts at Maisons Baccarat; exclusive tour packages to Baccarat France (only available to owners of Baccarat Residences); hotel privileges at Baccarat Hotels and SH Hotel & Resorts worldwide. From $1.75 million to $4.65 million;