Hit Better Than Average Golf Shots
Through its unwavering commitment to R&D, PXG is making golf more welcoming and fun, whether you’re a seasoned veteran or a newcomer to the game.
By Shaun Tolson
It’s not how you start that’s important, it’s how you finish.
Such a statement, while typically a motivational message, is also an apt description of the evolution of the PXG brand and its position within the golf marketplace—although it should be clear that PXG is far from finished. When the brand made its debut about seven years ago, it did so with a declaration that its golf clubs were designed and engineered without cost constraints. As Bob Parsons, the brand’s founder, recalls of his initial marching orders to PXG’s team of equipment engineers: “My charge for them was to develop golf clubs without regards to cost, time, or process.”
In that respect, the brand represents an ideal equipment choice for beginners. Golf may not be easy, but it shouldn’t be intimidating. Moreover, it should always be fun—even when it’s challenging—which is why the right equipment is paramount. Incidentally, PXG’s engineering accomplishments are protected by 633 global patents. “At the end of the day, we play any game to have fun,” Parsons says. “We like to do things that are fun. When was the last time you signed up to be miserable? You just don’t do that.”
Although disruptive thanks to its easygoing culture, PXG has quickly proven that its engineering and design capabilities are on par with the sport’s most successful equipment companies. To date, PXG-sponsored players have won 21 times on the PGA Tour. That’s an impressive accolade for a company that’s less than a decade old.
Today, the brand serves customers in more than 50 countries and by the end of the year it will operate almost 30 dedicated brick-and-mortar storefronts across the United States. Those galleries are positioned to further spread the PXG message that, if nothing else, golf should be fun. “When you’re fishing, if you judge the amount of fun you have by the amount of fish you catch, you’re doing it for the wrong reason,” Parsons says. “Golf is the same way. The game of golf is always going to be there, but the more fun it is the better.”